It adds 12 practices to the blacklist in Directive 2005/29/EC, prohibited in all circumstances without any need to prove harm. 4 target environmental claims: generic claims without recognised performance, uncertified sustainability labels, claims about a whole product that apply only to part of it and neutrality based on offsetting. The others concern product durability and reparability, or presenting a legal obligation as an advantage. Future commitments, such as "neutral in 2030", must rely on a detailed plan verified by a third party. Adopted on 28 February 2024, it sets its application date at 27 September 2026, but France has not yet transposed it. It does not set penalties itself: the ceiling of at least 4% of turnover comes from Directive (EU) 2019/2161, and France penalises misleading commercial practices by up to 10% of turnover.
Read the source article: EmpCo and Green Claims: EU 2024/825 rules explained in 2026