The AGEC law already prohibits "biodegradable", "environmentally friendly" and equivalent wording on products and packaging. In France, "carbon neutral" is permitted in advertising only if the product or service's life cycle carbon footprint, a reduction pathway and offsetting arrangements are published. The EmpCo Directive has applied since 27 September 2026 in countries that have transposed it (French legislation is pending). It additionally prohibits generic claims ("environmentally friendly", "sustainable") without recognised performance, labels based neither on certification nor on a public authority, and any neutrality claim based on offsetting.
Read the source article: EmpCo and Green Claims: EU 2024/825 rules explained in 2026