The DGCCRF is the main authority: its greenwashing investigations covered more than 3,000 establishments in 2023 and 2024, and found serious breaches at more than 15%. Misleading commercial practices are a criminal offence, punishable by up to 10% of turnover. In July 2025, the DGCCRF imposed a €40 million fine on SHEIN, partly for an unsubstantiated environmental claim. In finance, the AMF checks fund claims. The ARPP, France's advertising self-regulatory body, publishes recommendations and its advertising ethics jury examines complaints. Claims may also be brought before civil courts.
Read the source article: EmpCo and Green Claims: EU 2024/825 rules explained in 2026