The law names no company, but the penalty covers all clothing placed on the French market, including clothing placed there by foreign platforms, which must appoint an authorised representative in France. The awareness messages and the ban on online advertising do not apply directly to operators established in another EU country, such as the Irish subsidiaries of Shein and Temu, unless France uses the derogation procedure provided for by the e-Commerce Directive.
Read the source article: France fast fashion law: who it applies to and what it costs