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Can a French brand be hit by the fast fashion penalty?

421 questions from 58 articles available in English.

Yes, if the durability coefficient of its garments does not exceed 0.8: this requires a range of at least 10,000 product references per segment, or sales mainly through a platform, combined with low prices relative to the cost of repair. A brand that sells mainly on its own website with a narrow range is not affected.

Read the source article: France fast fashion law: who it applies to and what it costs