Bilan Carbone® (in French) addresses a single criterion, climate. A broad environmental claim covers several dimensions and requires a multi-criteria LCA. The words "environmentally friendly" or "sustainable" used on their own also require an officially recognised ecolabel. The rule is to ensure the study's depth matches that of the claim. A "carbon neutral" claim is documented through the product or service's life cycle carbon footprint, rather than an organisational Bilan Carbone®.
Read the source article: EmpCo and Green Claims: EU 2024/825 rules explained in 2026