This can make sense for a mature organisation wanting to combine sector credibility (Clef Verte speaks to individual clients and OTAs) and company credibility (B Corp speaks to investors and major clients). Combining them requires substantial governance effort: 2 audits and 2 frameworks to maintain. For an organisation starting out, it is better to pursue a strong sector label first and consider a company label only after 2 or 3 years of stabilisation.
Read the source article: Sustainable tourism label: Clef Verte, Ecolabel or ATR?