In France, it is still possible for a product or service, but under strict conditions. The decree of 13 April 2022, implementing the Climate and Resilience Act, has required publication of a product or service emissions assessment, a reduction pathway and details of offsetting projects since 2023. The European Empowering Consumers Directive (EU 2024/825) goes further: since 27 September 2026, in countries that have transposed it, claims based solely on offsetting ("climate-neutral", "CO2-neutral", "100% offset") are prohibited for products and services; in France, this ban will arrive with the transposing law, adopted by the Senate in February 2026. ADEME has recommended avoiding the term at company level since 2022. Defensible practice is to discuss quantified emissions reductions, present contributions to collective neutrality through verified projects (label Bas-Carbone, VCS, Gold Standard), and clearly separate the 2. Businesses that communicated neutrality began rewording their messaging in 2023-2024.
Read the source article: Sustainable tourism label: Clef Verte, Ecolabel or ATR?