A misleading commercial practice is a criminal offence punishable by 2 years’ imprisonment and a €300,000 fine, €1.5 million for a legal person, which may rise to 10% of turnover or 80% of campaign expenditure for an environmental claim. The judgment is published. The DGCCRF may also order the claim to be changed subject to a periodic penalty payment or propose a settlement, such as the €40 million accepted by SHEIN in 2025.
Read the source article: Banned environmental claims in the EU: list and fines