In France, as of 28 September 2026, "biodegradable", "environmentally friendly" and equivalents such as "ecological", "green" or "eco-responsible" are banned on products and packaging, and "carbon neutral" is permitted in advertising only with a published report. General terms on a website or in an advertisement may already be penalised as a misleading practice if they mislead. They will be prohibited there in all circumstances once EmpCo is transposed, unless specified on the same medium or the product achieves recognised excellent environmental performance relevant to the claim, such as the EU Ecolabel.
Read the source article: Banned environmental claims in the EU: list and fines