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Assistantlaunched in September 2023

Qwen

Alibaba ↗ · China
39out of 100Celsius score, 7th of 10

Identity card

The company

Founded
1999
Head office
Hangzhou, China
Chief executive
Eddie Wu

The product

Flagship model
Qwen3.8-Max
Subscription
free
API
2 $ / 6 $ input / output, per million tokens

The data

Law
Singapore
Storage
Singapore

Usage

Web traffic
not measured
Developers
5.6 %

Key points

Qwen is Alibaba's family of models, very present among developers thanks to its many open-access models. Outside China, the assistant is little used, and its conversations, once de-identified, may be used to train the models.

Good for
  • Developers
  • Open models
Less suited to
  • Personal data
  • Everyday use in Europe
Share of web traffic of AI sites, September 2026
Not measuredOutside the Similarweb record of AI sites.

5.6 % of tokens processed on OpenRouter, the developers' platform, week of 26/10/2026 (5th of 7 assistants present).

Source: Similarweb, data from August 2025 to September 2026, relayed by the press.

Our recommendation

Yes for a developer looking for good-quality open models. Look elsewhere for an everyday assistant used in Europe (Vibe, ChatGPT).

Strengths

Weak points

  • User content used for trainingThe privacy policy of 7/9/2026 provides for training the models on user content and feedback, once de-identified; it does not describe any setting to opt out in the app.Source: Qwen, privacy policy of 7/9/2026, 7 November 2026 ↗
  • A group on the Pentagon's listAlibaba was added in June 2026 to the Pentagon's list of companies linked to the Chinese military; the group is contesting this in court.Source: The Star, 26 June 2026 ↗
  • Gifts handed out to get people to use the appAlibaba gave away 3 billion yuan of teas and meals to get people to use the app at the Chinese New Year 2026; it crashed under the influx.Source: Caixin Global, 7 February 2026 ↗

The company Alibaba

The Alibaba entry →

Company history

Qwen, or Tongyi Qianwen in Chinese, is developed by Alibaba, the online commerce giant founded in 1999 in Hangzhou by Jack Ma. The assistant is unveiled in April 2023 and opened to the public in September 2023, after the green light from the Chinese authorities.

The story continues

Alibaba published its first open-access models as early as August 2023; they became a widely used base for developers around the world. In February 2025, the group announced 380 billion yuan of investment in cloud and AI over 3 years.

At the end of 2025, the Qwen app is relaunched for the general public; in 2026, Alibaba links it to its delivery and commerce services.

Sources: Wikipedia, 7 November 2026 ↗ ; South China Morning Post, 24 February 2025 ↗ ; Alibaba, 25 November 2025 ↗

Key dates

  1. April 2023Unveiling of Tongyi Qianwen↗
  2. August 2023First open-access models↗
  3. September 2023Opening to the public in China↗
  4. 24 February 2025380 billion yuan for cloud and AI over 3 years↗
  5. 17 November 2025Relaunch of the Qwen app↗

Leadership

Chief Executive Officer of Alibaba
Eddie Wu ↗
Chief AI architect
Zhou Jingren ↗

Key figures

Investment announced over 3 years, February 2025
380 billion yuanSouth China Morning Post, 24 February 2025 ↗

Qwen plans

Monthly price of Qwen plansIn the United States, excluding tax, $ per month
  1. Qwen ChatFree0 $

Alibaba does not publish a price in euros: the amount paid in France depends on the exchange rate and VAT. Pricing pages, up to date as at 9 November 2026.

Content of the 1 plans, prices in France and the United States
FreeQwen ChatThe whole assistant, with no subscriptionIn France, incl. VAT0 €In the United States, excl. tax0 $
API price of the flagship model of the 9 assistants that have oneOutput price, $ per million tokensQwenIn grey: input price
  1. VibeMistral Large1.50 $0.50 $
  2. PerplexitySonar2.50 $0.25 $
  3. DeepSeekV4-Pro3.96 $1.32 $
  4. Meta AIMuse Spark 1.14.25 $1.25 $
  5. QwenQwen3.8-Max6 $2 $4 times the output price of Vibe
  6. GrokGrok 4.76 $2 $
  7. GeminiGemini 4 Argon10 $2 $
  8. ClaudeOpus 5.520 $4 $
  9. ChatGPTGPT-6 Astra50 $10 $

Copilot: no API of its own. Flagship model of each company, standard rate, up to date as of 9 November 2026.

Prices up to date as of 9 November 2026, read on the companies' pages, or from 2 concordant sources; the date of each record is in the page's price file Methodology.

Qwen models

Company
Alibaba
Models offered
Qwen3.8 Maxyour choice, not specified; 29th of 71 for general intelligence (press ↗)

Links read on 10/11/2026 on the company's pages, press as a fallback. Rank: Epoch AI ECI index (CC BY 4.0). Performance of AI models

Data management

How Alibaba handles conversations

Score on this criterion: 25 out of 100, joint 7th of 10. Data stored in Singapore, de-identified content used for training, objection in writing (policy of 7/9/2026); Chinese parent company; no known procedure. The ethics ranking

Environment

Environment score

33 9th of 10
  • Simple query 40 %33
  • Advanced queries 20 %17
  • Decarbonised electricity 20 %33
  • Environmental approach 20 %50

Black line: average of the 10. The environmental ranking

Our view

Qwen's flagship models are among the largest (Qwen3.8, 2,400 billion parameters, class F at compar:IA), and the model served by default in the app is not published. Alibaba gave away 3 billion yuan of teas and meals to get people to use the app in February 2026. Outside China, data is processed in Singapore (policy of 7/9/2026); the score takes China into account, where the Chinese app and most of Alibaba Cloud's data centres are located, which claim 73.6% "clean" electricity; the company has withdrawn its SBTi commitment.

Per-query figure published by Alibaba

Nothing published

Alibaba publishes no per-query figure, either for energy or for emissions. 3 of 10 companies publish one: Google, Mistral AI and OpenAI.

Company figures cannot be compared with each other: scopes and methods differ. The "Simple query" criterion of the environmental ranking combines them with external estimates, for lack of a common basis: the methodology sets out the limits.

  • Gemini0.24 Wh
  • Copilotnothing published
  • Vibe1.14 gCO2e
  • Claudenothing published
  • ChatGPT0.34 Wh
  • Qwennothing published
  • Meta AInothing published
  • Perplexitynothing published
  • DeepSeeknothing published
  • Groknothing published

On the Éclairages blog: What is the electricity consumption of AI? ↗ ; Which AIs pollute the most? ↗

Scores and criteria

The ranking →

The Celsius score is the average of 3 scores: performance, ethics and environment. Each combines several criteria. Each row places Qwen among the 10; clicking a criterion opens its definition and the justification for Qwen's score.

Dots: the 9 other assistants; grey line: average of the 10The methodology
Celsius score 397th out of 10
Performance 1/349joint 6th out of 10
5 public rankings 100 %49joint 6th out of 10

Definition. Synthesis of 5 public performance rankings, where models are ranked by tests or by votes from internet users: each ranking gives 100 to the best of the 10 and 0 to the last.

Justification. LMArena: 24th (rank among 419 models); Artificial Analysis: 34 (index v5.0.1); Epoch AI: 158 (ECI index); compar:IA: 18th (rank among 121 models); ARC-AGI-2: 42.4 (% passed).

Ethics 1/3347th out of 10
Content produced 30 %506th of 10

Definition. Content the assistant produces on request (sexual, misleading images, minors) and results of independent tests.

Justification. Clear and strict rules (terms of 10/9/2026): minimum age 18, sexual exploitation of children, pornography, non-consensual intimate images and hateful content prohibited; documented political censorship; almost no independent testing of the app.

Use of data 30 %25joint 7th of 10

Definition. Use of conversations for training, retention period, storage location, sanctions by the authorities.

Justification. Data stored in Singapore, de-identified content used for training, objection in writing (policy of 7/9/2026); Chinese parent company; no known procedure.

Safety 20 %336th of 10

Definition. Independent safety evaluations (Future of Life Institute, SaferAI, Phare) and resistance to attacks.

Justification. Grade D- from the Future of Life Institute (summer 2026), neither the Seoul commitments nor the European code; but Qwen 3.7 Max 8th of the 67 models ranked by Phare (7/2026) and 9% blackmail in Anthropic's test (6/2025).

Governance 20 %25joint 7th of 10

Definition. Control of the company and deliberate choices: military uses, shareholding, commitments kept or abandoned.

Justification. Alibaba added in June 2026 to the Pentagon's list of companies linked to the Chinese military, which it is contesting in court.

Environment 1/3339th of 10
Simple query 40 %33joint 9th of 10

Definition. Consumption of a typical text query, on the default model served: figure published by the company, third-party estimate, failing that the size of the model.

Justification. Very large flagship models (Qwen3.8, 2,400 billion parameters, class F at compar:IA); the app's default model is not published.

Advanced queries 20 %17joint 8th of 10

Definition. Weight of the resource-hungry uses the product promotes: video and image generation, agents, reasoning enabled by default.

Justification. 3 billion yuan of teas and meals given away to get people to use the app (February 2026); purchases through the assistant, Wan video.

Decarbonised electricity 20 %33joint 4th out of 10

Definition. Share of low-carbon electricity in the data centres and efforts to increase it: local grid, on-site gas, renewable or nuclear electricity contracts.

Justification. Servers mostly in China (525 g CO₂e/kWh), offset by 73.6% "clean" electricity in Alibaba Cloud's data centres.

Environmental approach 20 %50joint 4th out of 10

Definition. What the company publishes and commits to: energy and emissions figures, environmental report, targets, model optimisation.

Justification. Aegaeon: 82% fewer GPUs to serve the same models (2025); nothing per query; SBTi commitment withdrawn.

Compare

Other comparisons

Celsius score gap.

Ranked 7th of 10 in the assistant ranking, scores as at 11 November 2026. Facts and figures in the entry collected from 7 to 9/11/2026, each with its source; foundation and headquarters: Alibaba, annual report 20-F 2026 (SEC, 20/5/2026), 9 November 2026 ↗.

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